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@aficionrcdm: the RCD Mallorca community

Instagram, TikTok and X account created in 2020 about RCD Mallorca, with around 16,800 followers across the three platforms.

Client:
@aficionrcdm (own project)
Year:
2020
Role:
Creator and manager
Category:
Content
Stand of the RCD Mallorca stadium at sunset, with a red sky and the floodlights on.
+21MViews during the transfer window
4.6MAccounts reached
271,000Interactions
5.9%Engagement (similar accounts: 1–3%)

What it is

In 2020 I created @aficionrcdm, an Instagram, TikTok and X account about RCD Mallorca. It shares original designs, short clips and news content for fans, and has around 16,800 followers across the three platforms.

In just a few months of the transfer window the account achieved more than 21 million views, 4.6 million accounts reached and 271,000 interactions. Its engagement was 5.9%, compared with the usual 1–3% of similar accounts.

Milestones

  • It broke the news of Pablo Torre’s arrival before any media outlet.
  • It detected Jan Virgili’s real interest from the interactions.
  • A transfer made up on purpose, to show how unreliable some sources are, ended up quoted in the Italian press.